Privacy Policy

The Whitmore Family is committed to protecting the personal information of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, place an order, contact us, or otherwise use our services.

By using our website and services, you acknowledge the practices described in this Privacy Policy.

1. Collection of Personal Information

The Whitmore Family may collect personal information necessary to provide and improve our services. This may include:

• Full name

• Email address

• Telephone number

• Billing information

• Shipping address

• Order and purchase history

• Customer service communications

• Marketing preferences

• Device, browser, IP address, and website usage information

• Information collected through cookies and similar technologies

Payment information may be processed securely by our payment service providers and is not necessarily stored directly by The Whitmore Family.

2. How We Use Personal Information

We may use the personal information we collect for purposes including:

• Processing, confirming, and fulfilling orders

• Processing payments and preventing fraudulent transactions

• Providing shipping and delivery information

• Communicating with customers regarding orders, returns, refunds, and customer service inquiries

• Improving our website, products, services, and customer experience

• Managing customer accounts

• Providing personalized website experiences

• Sending information regarding products, promotions, offers, or events where permitted by law and where appropriate consent has been provided

• Measuring and improving the effectiveness of our advertising

• Complying with applicable legal and regulatory obligations

3. SMS and Text Messaging

If you choose to provide your telephone number and opt in to receive text messages from The Whitmore Family, you may receive messages relating to your order, including order confirmations, shipping updates, delivery notifications, and customer service communications.

Where you have separately consented, you may also receive promotional SMS messages regarding products, offers, or promotions.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP. For assistance, reply HELP or contact our customer service team.

Consent to receive promotional text messages is not a condition of purchase.

Mobile information and SMS opt-in consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

4. Sharing of Personal Information

The Whitmore Family does not sell or rent your personal information.

We may share personal information with trusted third-party service providers where necessary to operate our business and provide our services, including:

• Payment processors

• E-commerce and website service providers

• Shipping and logistics providers

• Customer service providers

• Email and SMS communication providers

• Analytics providers

• Fraud prevention and security providers

• Advertising and marketing platforms

We may use advertising platforms such as Meta (Facebook and Instagram) and Google for advertising, conversion measurement, analytics, and campaign optimization.

We may also disclose information where:

• Required by applicable law, regulation, legal process, or governmental request

• Necessary to detect or prevent fraud, security issues, or illegal activity

• Necessary to protect the rights, property, or safety of The Whitmore Family, our customers, or others

SMS opt-in information and consent will not be shared with third parties for their own marketing purposes.

5. Advertising and Analytics

We may use analytics and advertising technologies to understand how customers interact with our website and advertisements.

These technologies may include services provided by companies such as:

• Meta (Facebook and Instagram)

• Google

• Other analytics and advertising providers

These providers may use cookies, pixels, tags, or similar technologies to collect information about website activity and measure advertising performance.

Depending on your location and applicable law, you may have the ability to manage or withdraw your consent to certain advertising technologies.

6. Data Security

The Whitmore Family takes reasonable administrative, technical, and organizational measures designed to protect personal information against:

• Unauthorized access

• Loss

• Misuse

• Disclosure

• Alteration

• Destruction

These measures may include encrypted payment processing, restricted access to customer information, and the use of trusted technology and service providers.

However, no internet-based transmission or electronic storage system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services

• Fulfill orders

• Maintain appropriate business and accounting records

• Resolve disputes

• Prevent fraud

• Comply with legal, tax, accounting, and regulatory obligations

Retention periods may vary depending on the type of information and applicable legal requirements.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

• Right of Access – You may request information regarding personal data we hold about you.

• Right to Correction – You may request correction of inaccurate or incomplete personal information.

• Right to Deletion – You may request deletion of certain personal information, subject to applicable legal obligations.

• Right to Withdraw Consent – Where processing is based on consent, you may withdraw that consent at any time.

• Right to Opt Out of Marketing – You may unsubscribe from promotional emails or SMS communications.

• Right to Object or Restrict Processing – Where applicable, you may request that certain processing activities be restricted.

• Additional State Privacy Rights – Residents of certain U.S. states may have additional rights under applicable state privacy laws.

To exercise a privacy right, please contact us using the information provided below. We may need to verify your identity before completing certain requests.

9. Cookies and Similar Technologies

The Whitmore Family uses cookies, pixels, and similar technologies to operate the website, improve customer experience, analyze website traffic, and support advertising.

These technologies may include:

Essential Cookies

Required for important website functions such as:

• Shopping cart functionality

• Checkout

• Security

• Payment processing

• Remembering basic website settings

Analytics Cookies

Used to better understand how visitors interact with the website and how our services can be improved.

Advertising Cookies

Used to measure advertising effectiveness, understand customer interactions, and provide more relevant advertising.

These may include technologies associated with Meta and Google advertising services.

Functional Cookies

Used to remember certain preferences and improve your experience on our website.

You can manage cookies through your browser settings and, where available, through the privacy or cookie controls provided on our website.

Disabling certain cookies may affect website functionality.

10. Email Marketing

If you subscribe to our mailing list or otherwise provide appropriate consent, we may send emails relating to:

• New collections

• Special offers

• Promotions

• Store updates

• Product recommendations

You can unsubscribe from marketing emails at any time by using the unsubscribe link included at the bottom of our marketing emails.

Transactional emails relating to orders, payments, shipping, returns, or customer service may still be sent where necessary.

11. Children's Privacy

Our website and services are not intended for children under the age required to provide valid consent under applicable law.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us improperly, please contact us so we can review and, where appropriate, delete the information.

12. Third-Party Links

Our website may contain links to websites or services operated by third parties.

The Whitmore Family is not responsible for the privacy practices, security, or content of external websites. We recommend reviewing the privacy policies of third-party services before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business practices

• Changes to our services or technology

• Changes to applicable laws and regulations

Updates will be published on this page.

We encourage customers to review this Privacy Policy periodically.

14. The Whitmore Family

Store name: The Whitmore Family
Website: thewhitmorefamily.com
Location: New York, United States

The Whitmore Family is an online fashion boutique serving customers throughout the United States.

15. Contact Us

If you have questions about this Privacy Policy, the personal information we hold about you, or would like to exercise your privacy rights, please contact us:

The Whitmore Family

Email: info@thewhitmorefamily.com
Phone: +1 934 203 5243

Customer Service Hours

Monday to Friday: 9:00 AM – 5:00 PM (EST)

You may also contact us outside these hours. Our customer support team will respond as soon as possible.

Contact page:
https://thewhitmorefamily.com/pages/contact